How will they know that you truly love them?
Their journey will start before doing a search — and they may not know it.
Clients ask for help with their website...
What they really want is something completely different.
They are actually looking for new customers / creating community / providing help.
So we start by asking...
To get to that, we want to answer...
We believe that all good things begin by looking at who the intended audience is, and this is particularly true of your users.
It is important to understand how your product or service makes their life better.
We start by detailing who is using the product. They are the ones who will become your fans.
By now you know what your product is.
You likely even know how it works.
But one thing matters for your user — why this is important for you.
When you let them know why this product is important, how it works, and what it is, people get a chance to know and understand your business.
This helps them become fans!
Knowing your user gives you insight to how to make their lives better.
Understanding your business and product identifies what is important for you and your user.
Prioritizing what is going to make the best impact for the effort gives a plan that be executed successfully.