Design to Grow

de·sign /dəˈzīn/ – origin: Latin – designare – to designate

a plan or drawing produced to show the look and function or workings

Taking the findings from discovery, a plan of action is created, work is scoped, and the work proposed is presented.

Once agreed upon prototypes and wireframes are created, and initial user testing runs through the flows.

As the design matures, development begins, and the two begin to marry function and form to come together to provide a unified product that represents the greatness and hopes to the users.

Designing for growth iterates early and often, minimizing upfront expenses. Each iteration period provides for new tasks to be introduced, and allows a pivot from prior results to improve results.