A new product developed needs something that will grab the eye
The business has products that give the customer the ability to customize their guitar to meet tonal, visual, and care needs. To do this, they need to let the buyer know what they are selling and catch their eye.
Discovery and Strategy create the game plan to make sure all parties are on the same page. Branding and packaging designed to give the product and business image
Branding and packaging designed to provide the product and company image.
A single page landing page to collect email addresses.
To start the process, all members of DMI Guitar Labs sat through a strategy session to help guide the attributes that drive their business.
The initial product consisted of nuts, frets, and bridges. Instead, focus changed to a wipe that conditions and cleans the fret board and frets. This product, Fret Butter, logomark is designed to give the feeling of melting butter, and give a throwback feel to a look akin to the band Chicago.
DMI Guitar Labs logo combines the head running to the guitar neck that transforms into a heartbeat. Each of the nuts provides different tones, and are measured by an oscilloscope to gauge the tone given by the type of nut.
Client: DMI Guitar Labs