Liz at Wildflower explained that her logo and website did not meet her needs. We discussed the work Wildflower Landscape does, the typical aesthetic and her niche – California Natives and climate responsible formal landscapes with a targeted Arts & Crafts style.
Reviewing the competition, I started at looking at the images of all the landscape designers, architects, and contractors. It was a sea of green and her site matched. After a number of sketches, a review of Wildflower’s designs and results, we agreed that a design based on the Bungalow Arts & Crafts style.
After I sketched a couple of stain glass window motifs, we chose the one that incorporated the iconic California poppy. The colors moved away from the green that all that work in the ecological arts adopted, and a sky blue and poppy orange became the base.
Extending the iconic branding, Willow was an easy selection for the logotype, Willow is a very identifiable typeface based on the Willow Tea Room in Scotland.
Client: Wildflower Landscape Design